Search Engine Optimisation   

Over 85% of internet users will use search engines and directories to search for products, services and information.  The most popular search engines are Google, Yahoo, MSN and it is a known fact that users do not look beyond the first two or three pages of results.

In order to achieve a high search engine ranking, your website will need to be optimised.  This is a complex process which involves targeting key words and phrases relevant to your individual business and submitting them to all the major search engines and directories. 

Search engines constantly send "spiders" out across the internet. These spiders look at millions of websites on a daily basis for the words or phrases that have been typed into the search engine. Pages containing the information that the spiders recognise with the relevant words and content then appear in the search results. Therefore keywords and phases play an important role in the ranking of your website.

Effective search engine optimisation will bring your website to the attention of thousands more users thereby increasing the number of visitors to your web site and generating more enquiries and sales.

Google Adwords

This is an online advertising programme using a Pay Per Click, or PPC, method using selected keywords that match your business or services.  AdWords advertisements are displayed on the page along with search results when someone searches Google using one of your keywords.
 
The unique selling point of PPC is that you only pay when someone clicks on your advert and is directed through to your website. A predefined daily click budget is set for all campaigns, and once this is exhausted, adverts will not be shown again until the following day, allowing budgets to be closely controlled by the client.

A PPC campaign is the fastest method of driving traffic to a website resulting in your advert appearing on the first page of Google within hours.